At a meeting with Philippine TV network ABS-CBN last night, I heard about how Filipinos' adoption of social media has created a constant feedback loop between viewers and upper management, that keeps middle management on their toes.
That came to mind when I saw this article: How to keep blogs from scaring the hell out of people.
Read it and relax, guys. The best way to deal with the global conversation, is to join in. Here's a whitepaper on how.
(Via Steve Rubel.)