Monday, January 30, 2006

The Rise of Employee Bloggers

Richard Edelman's upcoming PRWeek insert prompted me to read an old Edelman whitepaper that's been sitting in my hard drive for a while now.

Talking from the Inside Out: The Rise of Employee Bloggers offers great advice for companies looking to leverage blogs as effective marketing and knowledge management tools, while mitigating the risks created by pushbutton-publishing employees.

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