Saturday, August 19, 2006

Anime Purpose-Designed for Viral Marketing, Part 2

A while back, I proposed that many modern anime are purpose-designed for mashability and viral marketing. More proof: the Haruhi Dance and Mikuru Beam video memes, both from the same anime.

I could swear those scenes were deliberately made for mashability. I won't even get started on how easy the title character is to cosplay: she wears a schoolgirl uniform with a distinctive armband.

Haruhi cosplay

GaiaX's Misayo Kurata actually gave copies of the Haruhi Dance to several members of the Philippine IT press, to show them what Japanese viral video marketing is all about.

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