You know YouTube is huge in the Philippines when Filipino YouTube parodies start referencing other Filipino YouTube parodies.
Ang Pagluluksa kay Bantay: Huling Pantasya VII parodies the game Dirge of Cerberus: Final Fantasy VII while making a ridiculous number of seamless references to the Keys Me viral video. Watch the first episode if you can read Filipino.
Apologies to my non-Filipino readers for the language barrier and in-jokes. Trust me, it's hilarious to a Filipino gamer.
I've said it before, and I'll say it again: mobile social video is the untapped killer app for 3G in the Philippines.