...but didn't you kill the unrelatably irrelevant "Dyan's left eye" campaign last year? If you insist on splashing some girl's left eye all over the place, splash a real gamer girl's left eye.
At least a gamer babe would have a compelling story. That's what marketers do: tell compelling stories.
Compelling story: [Gamer Babe X] has been playing games since the SNES. She even cosplays game characters.
Not a compelling story: Dyan Geiger is one of our employees. She's not a gamer at all.
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