Hey, Level Up, this is why gamer girl Alodia would make a more effective spokesperson than showbiz celeb Iya as Philippine online markets become more participative.
To start, gamer girls are being eyed as the next generation of booth babes. Given online gamers' inclination towards social media, it can go much further than that. The Edelman trust barometer maintains that "a person like yourself" is more trusted than ever. Hardcore gamers will trust a hardcore gamer like themselves more than they would trust traditional models.
I'm not sure how much sense it makes to spend half a million pesos (about US$ 10,000, a considerable sum in the Philippines) on an expensive traditional showbiz celeb like Iya, when you've got the loyalty of more credible sneezers who are just as cute. Despite my distaste for dead tree media, even your FHM feature on gamer babes is smarter than that.
Alodia's gaming and social media savvy has the nascent potential to approach John Cuneta's. If it does, she could become a powerful Filipino microbrand in those industries. Heck, Scoble boosts Microsoft's image more effectively than millions in PR spending ever could...
...and Alodia's much cuter than Scoble. ;)