If I said a Philippine bank hasn't heard of Google, you'd think I was crazy, right?
Wrong. Banco de Oro apparently hasn't, much to the dismay of local AdSense publishers.
This is symptomatic of a deeper problem. Too many Philippine businesses cannot grasp the concept of automated online prosumer microtransactions. The Long Tail of production is inconceivable to them.
Such businesses see consumers as nothing more than, as Jerry Michalski puts it, "gullets who live only to gulp products and crap cash". How dare a consumer actually produce digital products and earn cash!? How dare some crazy Internet company facilitate such blasphemy!? It must one of those crazy Internet frauds we see on TV! ¡Qué horror! ¡Qué barbaridad!