Thursday, March 23, 2006

TV Ads Declining

At a PICS board meeting last night, Maan Tolentino noted that local TV news covers the Internet only when something bad happens. I proposed that, aside from local TV's sensationalist penchant for pandering to technophobia, it's because local TV is threatened by the Internet.

Turns out they have reason to be afraid. According to 133 advertisers who control more than $20 billion in advertising, TV ad spending will soon decline in favor of online ads.

I've said it before, and I'll say it again: When enough people have enough bandwidth for HDTV-quality video on demand, ad-supported video streams could replace traditional TV entirely.

TV is dead. Long live YouTube and Google Video.

(Via Steve Rubel.)


distant_sparks said...

Boy, you are currently living in a Third World country. In light of this, you should understand that HDTV will remain unavailable until people like you get their asses off their seats and START MAKING SERIOUS, DECENT WORK FOR THE PHILIPPINES, AND GET A LIFE.

I don't know if I should be glad you do not display "crab mentality," since you already have the mindless stupidity of the fly that landed on the carabao flowing through your veins.

Mike Abundo said...

HD video requires only 30 Mbps. 802.11n, when fully finalized, will deliver 300 to 600 Mbps.

People like Sparky should stop working on the assumption that Filipinos will always be poor.