I remember a joke about the Grand Unified Theory being discovered as a programming shortcut in the Half Life 2 physics engine. Yes, it is that awesome.
That joke comes to mind as nVidia teams up with the developers of that engine, Havok, to add physics modeling to nVidia video cards.
I'm an ATI user because of their HyperMemory technology. My last three video cards were ATIs. If nVidia's latest feature is as cool as it sounds, ATI had better do something pretty awesome to keep my loyalty.
(Via JC Cuneta.)