If scarcity creates value then the balance of power has shifted.The customer holds the value. Nice.
In the old world products were scarce - this meant that companies who provided product could profit from the demand.
In the digital world, where abundance is key (creating a digital copy costs next to nothing) it is a customer's attention that has become scarce. This means that the customer now holds the value - not the company.
Friday, June 09, 2006
The Customer Holds the Value
Chris Saad comments on information abundance and attention scarcity, taking the idea in an interesting direction: