Tuesday, July 11, 2006

Gamevertising Primer

Yes, Starbucks is everywhere. Even in London Taxi Rush Hour.

Youniversal Branding provides an excellent primer on gamevertising, with stats, tips, examples, and agencies.

The optimum role for a brand within a game is to enhance the gamer's sense of escapism, by strengthening the alternate reality experience.

That's why I call it gamevertising, not advergaming. The game defines the campaign, not vice-versa.

(Via JC Cuneta.)

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