Friday, April 28, 2006

Microsoft Gears Up for Gamevertising

Looks like Microsoft's looking to serve ads where Google cannot: in-game. They're buying a gamevertising company.

This should be encouraging news for the gamevertising girl over at Mobius. No, Dyan, I will never call it "advergaming". I know you use that word to idiotproof the concept for Philippine advertisers -- but it's gaming first, advertising second.

No comments: