Wednesday, May 24, 2006

Steve Rubel Identifies Picture-in-Picture Marketing

Steve Rubel identifies the strategy behind syndicating your sites' content to other sites, and aggregating links to other sites' content on yours: picture-in-picture marketing.

I'd like to add that the goal of this strategy, like the strategy itself, is twofold: aggregating content for onsite stickiness, and syndicating content for offsite spreadability. Note that both are powered by RSS.

This is exactly the strategy behind the blogosphere tracker on Pinoy Cosplay, which users find quite useful. Kudos to Steve for finally giving this powerful strategy a name and image.

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