Add Value to Viral Video

E! Cybersmack's initial foray into YouTube was panned as lame.



It was a Web clip of a TV clip of a Web clip -- profoundly pointless.

Looks like they've learned their lesson with their latest clip: add value.



Note the metajoke they derived from the rollerskating monkey. That's the way to do it, guys. You need to add value to viral video to keep it viral. That's what the Numa Numa parodists taught us.