Friday, January 20, 2006

New Whitepaper on Ecommerce Best Practices

Just read a new whitepaper entitled Click to Buy: The Essential Guide to Best Practices in eCommerce. It's a collection of articles offering up-to-date tips on shopping cart design (obvious but rarely used), web analytics (more managers should use them), email marketing (still useful if smartly customized), security (certs create sales), and search engine marketing (hot channel, scarce talent).

It even features a case study from the Direct Marketing Association, whose Philippine counterpart granted me the privilege of speaking at their latest event. Worth a read if you're doing ecommerce.

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