Microsoft's famous blogger Robert Scoble points out that Microsoft has more that 1,500 bloggers to humanize the corporate monolith.
However, when Maan Tolentino placed a call to Microsoft Philippines to inquire about inviting Scoble to a conference, they asked... "Scoble who?"
Too many Philippine IT professionals are often so burdened with the inertia of local markets and the banality of assigned tasks that they sometimes miss out on global developments. CICT Commissioner Dondi Mapa recommends market education to relieve the former, but what can be done about the latter?
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