Tuesday, March 22, 2005

Shiny Happy Execs

Ever noticed how often execs use the phrase "We are pleased..." in press releases?

PR blogging pioneer Phil Gomes has, and he's created The Gomes Index Of Executive Happiness (GIEH) based on the average number of times executives use "We are pleased..." in press releases.

Last week the index stood at at 105.09, just beating the all-time high. Phil blames this on the exuberance surrounding last week's CTIA conference.

The red line is the GIEH average. The faint yellow line is a logarithmic trendline.

We are pleased.

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