Marketers, watch carefully. This is an acid test of whether an organic meme can be followed up with an authentic performance.
Only Gary Brolsma himself could perform a New Numa, by the same guy who wrote Dragostea din Tei. Let's see if he'll succeed where Alyssa Alano failed. Note that he's encouraging, with $45,000 in cash prizes, the very things that made him famous in the first place: remixes.