Monday, July 17, 2006

The Power of the Marginal

Just read a great essay by Paul Graham on The Power of the Marginal. Advice for prosumers and the suits who hate them:

Though the Web has been around for more than ten years, I think we're just beginning to see its democratizing effects. Outsiders are still learning how to steal audiences. But more importantly, audiences are still learning how to be stolen -- they're still just beginning to realize how much deeper bloggers can dig than journalists, how much more interesting a democratic news site can be than a front page controlled by editors, and how much funnier a bunch of kids with webcams can be than mass-produced sitcoms.

The big media companies shouldn't worry that people will post their copyrighted material on YouTube. They should worry that people will post their own stuff on YouTube, and audiences will watch that instead.

Great advice for entrepreneurs, too:

The really juicy new approaches are not the ones insiders reject as impossible, but those they ignore as undignified.

Work like a dog being taken for a walk, instead of an ox being yoked to the plow.

Clear a half-hour to read this one. It's a page-scroller.

(Via Robert Scoble.)

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