Media Buyer Planner: Some 35 percent of large companies plan to initiate corporate blogs this year - and combined with the existing deployed base of 34 percent, nearly 70 percent of such companies will have deployed corporate blogs by the end of 2006, according to a JupiterResearch report, "Corporate Weblogs: Deployment, Promotion, and Measurement." According to the report (via MarketingVox), 64 percent of executives say they spend less than $500,000 to deploy and manage corporate blogs.
Want to make sure your business isn't left out of the global conversation? This article should help. After all, you don't want any missteps.
(Via Steve Rubel.)