Wednesday, May 17, 2006

There is No Excuse for Cookie-Cutter Pitches

Back when I was with eTelecare, my outbound sales teams defied the Draconian IT department by looking up potential customers on Friendster, generating better relationships and more sales. For the transparent generation, there is no excuse for cookie-cutter pitches.

That's why I feel bad for Robert Scoble, getting cookie-cutter pitches while his mom is dying.

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