Thursday, March 09, 2006

The Wal-Mart Blogger Controversy

Barely two weeks into his new SVP role at Edelman, Steve Rubel faces a PR blogging challenge: the Wal-Mart blogger controversy.

Here's what Steve and his boss have to say about it.

Here's what I don't get. If most of Wal-Mart's PR woes come from the public's perception of its working conditions, why didn't they directly address that perception by having the workers blog? Why did they rely on external bloggers to talk about peripheral issues?

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