Friday, July 08, 2005

YahooOOoops...

Steve Rubel shares this screenshot of a Yahoo! News article declaring London host of the 2012 Olympics -- with an ad campaigning for New York's selection.



For ad agencies who don't learn the ins and outs of contextual advertising, context can become conflict.

Tuesday, July 05, 2005

A Midsummer Night's Benchmark, Update

XMG's Cesar Tolentino was kind enough to furnish me with an update of their software industry maturity model, the first verion of which they presented several weeks back. The model offers a new perspective on how the Philippines can best position itself in the global software industry. Click here to download.